Adobe Analytics Challenge 2021

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Company Name : Adobe


Adobe Analytics Challenge is a global competition for university students that continues to be a unique analytics-focused business case competition where students are given the opportunity to use Adobe’s industry leading analytics products and access to real-world data from leading organizations such as Major League Baseball, T-Mobile, Starwood, Lenovo, Sony PlayStation, MGM Resort International and Nike. Last year, we had phenomenal participation from India and the winning team was from the Indian Institute of Technology – Dhanbad.

Eligibility Criteria

Through this program, Adobe has exposed thousands of students to the high‑demand fields of digital marketing and analytics. Selected individuals from the Adobe Analytics Challenge will be given the opportunity to interview for internships and full‑time positions at Adobe and our sponsor company.

Job Title Adobe is Hiring Students : Analytics Challenge for 2021
Description Batch : Students
Work Location : Ludhiana – India
Employment Type : FULL TIME

Who Can Participate ?

The competition is meant for students enrolled at any university for a full time academic program. The team can consist of 1-3 members from the same university along with a faculty member as a mentor.

How does one participate if they don’t know how to work with Adobe Analytics or have access to it?

Every team will be given access to Adobe Analytics containing data from Disney. There will also a two-hour training session jointly held by Adobe Evangelists and Disney. The training will be recorded for on-demand viewing and will be available on the competition website.

The Different Phases of the Competition


At the beginning of the Adobe Analytics Challenge, we’ll have a one‑hour kickoff web conference with Adobe and a customer partner. You’ll receive an overview of the competition as well as information on the analysis project. You’ll have a few days to identify the team you will enter into the competition.

To accommodate multiple time zones, we will host the kickoff call at two different times. Please see calendar for full details.

Registration & Training

Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on this site. Once you’re registered, you’ll be given access to Adobe Analytics and customer partner’s data. Your team will be invited to join a two-hour live training session (optional but recommended). The training session will be recorded in case you have a scheduling conflict. After the training session, you’ll be given access to Adobe Analytics and the customer partner’s data.

Project Work & Submission

You will have just over two weeks to analyze a company’s digital data in Adobe’s analytics tools and build a presentation for your analysis findings and recommendations. Your team will submit a PowerPoint file by the submission deadline. All of the submitted presentations will be screened and approximately 15–20 presentations will be selected for the semi-final round of judging.

Semi-final Judging

Each of the semi‑finalist teams will be scheduled for a 20‑minute web conference. Each team will have 10 minutes to present their slides and three minutes showcasing their projects in Analysis Workspace to a panel of judges. For this round, the judges will be comprised of experienced analytics consultants. We expect all of the team members to present a portion of the presentation. You will have up to five minutes reserved for questions from the judges at the end. After the first‑round judging is complete, the judges will choose up to six teams that qualify for the final round. Typically, we will choose no more than two teams from the same school for the finale.

Final Judging

The finalist teams will have the opportunity to modify their slides, and they will have 15 minutes to present their findings and recommendations: 12 minutes spent presenting slides and three minutes spent in Analysis Workspace. The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from Adobe, the customer partner, and other industry experts.

What does the winner take home?

A total of 44 Lacs is up for grabs. Registrations are open till September 21.

2021 student team prizes
1st Place 2nd Place 3rd Place
$35,000 $14,000 $6,000

4th Place 5th Place 6th Place
$3,000 $1,500 $500

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